Product

The Automotive Training School offers relevant education, consultation, and equipment to independent gas stations.

Challenge

The objective was to increase customer participation in their training programs.

Solution

Through activating a dedicated and highly­trained telesales team at The Heller Group, The Automotive Training School hoped to improve customer contact, new opportunities, and program attendance.

Results

The Automotive Training School experienced a dramatic climb in both customer retention and acquisition numbers, including a 32% increase in sales within the first three months of their THG partnership.