This Mid­Size National Heavy Equipment Reseller distributes heavy industrial equipment to all U.S. markets.


The client was searching to expand by tapping into unreached prospects and by reaching previously lapsed accounts.


Using the skilled team and resources of The Heller Group, the client intended to fill their gaps in the market through increased client acquisition and enhanced brand presence. The enhanced coverage allowed the client to acquire new accounts and enhance company presence.


Within the first three months of outsourcing marketing and sales efforts by THG, this mid­size national heavy equipment reseller experienced improved client retention rates and successfully expanded their national coverage with a 23% increase in sales.